-LCD advertising player will dominate outdoor media advertising platform

- With the arrival of the digital age, all sorts of new media forms advertising market is emerging, liquid crystal media is a new form of outdoor advertising. Outdoor advertising with its low prices, higher rate and good to the short-term rate of return, more and more get the favour of more users.

In addition, "points on the arrival of the era of the development of the media to LCD received a jab" inotropics support ". All the time, most make a way how to improve the advertising machine to the accuracy of the target audience. In recent years, all kinds of new media and the rise of the traditional media attention to and cross-media cooperation, make each media value and price of fission, and advertisers face increased advertising media types of trend, also have a kind of picked the feeling of eye, they often take intensive advertising bombing, use all sorts of media all the spread of three-dimensional, this strategy sometimes can really make the brand, but for some household products it spent money, for the price is likely to be” break a fly on the wheel" results. China's advertising media low grade the degrees, leading to a large number of advertising (70% ~ 80%) in positioning error of the audience consumption of. And in the media because LCD choosing a site is with "small" for the purpose of the audience, so in differentiation can be highly accurate. In the mass marketing to points in the process of the marketing transformation, liquid crystal media can make advertising more effectively to spread through subdivided target audience.

We can say, increased consumer active attention is the most important advantage of liquid crystal media. Such as watching TV, listening to the radio every slot is changing; Read newspapers, advertising pages directly over; On the Internet, a pop-up advertisements according to shut down immediately keys. So consumers to advertising attention and memory rate will fall in, thus advertising is wasted.

However, liquid crystal media as a high-tech product, its dynamic pictures and vivid colour can attract customer, plus it active concern broadcast time are generally target audience group quite free boring of waiting time, so most of the audience not to it produces psychological resistance, it will actively select view. The data show that, in a installed the LCD media building audience in the crowd, 74.2% in every time waiting for the elevator in often interest in this liquid crystal TV broadcast media the content, which will see every day to 45.9%. The audience who like the LCD TV media advertising is up to 71%, The biggest reason is they think accept this advertising information is no waste of their time, but to boring waiting for time added some active atmosphere.

In addition, liquid crystal media broadcast is very flexible, it can form the adjust measures to local conditions of product and marketing activities together. For example, in the bottom of the screen in the form of rolling subtitles the products in the local sales promotion, such can effectively reduce the consumer and the distance between the specific products to its purchase behavior can be finished in a short time. Seeing from the communication environment the advertising media, LCD issue environmental relatively pure, it and office buildings, hotels, supermarket, high-grade residence and other places of the organic integration of the enclosed space produced not only greatly reduces the advertisement of interference, the more can produce half a mandatory viewing characteristics, and other media contact frequency, the audience to contact with every day compared the frequency of liquid crystal media is much higher than other media exposure to the frequency.

For advertisers ,the most attractive of liquid crystal is its low cost. Compared with the traditional media, outdoor LCD media because of its effective arrival rate is higher, so one thousand people relatively low cost. Liquid crystal media in public places appear, its new media forms themselves are apt to become a focus.

For instance in cities such as Shanghai street the flow of liquid crystal media will appear attracted many curious consumer wait-and-see, many consumers even followed "advertising people", looking at it in video LCD TV advertising information, so that can drive in virtually a group activities, have wide spread effect. In addition, the liquid crystal media is a small range of the spread of the floating population, it s product information is easy to become the focus of public opinion, trigger this crowd, and discusses the common attention to colleagues, between the family or similar between consumption and attention to group, make them on liquid crystal video advertising resonates. Just think, if a office white-collar workers in watched a advertisement, are published after this talk, appreciate or dispute it, the awareness of the types of brands in imperceptible in a promotion, this kind of mouth "" transmission effect believe can also save a lot for advertisers the advertising expenses.

The conception and function of network advertising player.

Network advertising player adopts standard LCD monitor, LCD TV, through the network and multimedia system control, etc. To realize information display and video ads broadcast of a new generation of intelligent equipment Digitalize, networking, and informationize is the feature of multimedia advertising player, the multimedia advertising player have single version and the network advertisement player, single version of liquid crystal advertising machine, with CF card, SD card, CD, U plate and for storage devices, support hot swaps, replace the content convenient and quick. At the same time the cost is low and the suitable for small department, service, catering enterprises.

Network advertising player uses intelligent management to realize the remote module management and control in the server, and achieve the complete network protocol and remote management and control function. Be able to realize remote terminal flexible management, multimedia playback quality from bandwidth constraints, channel from the server restrictions; can have any number channel, or even every terminal have independent channels. Both of hundreds of players for centralized and unified management, also can be hierarchical partition distributed management.

Outdoor media have broken through the form of single billboard type, there are more new outdoor medias. It can be mainly classified into two categories: plane advertising and media advertisement. Print advertising, although with low cost, it is widely limited, can not give a person natural feeling; while LCD media network advertising player, with its clear images, realistic pictures, and vivid display effect , stand firmly in this industry..

Along with the digital scientific progress and widely used, media integration concept is perfect day by day too, outdoor media has also become a new star of China advertising in the 21 st century, its development in the field of advertising to be bestowed favor on newly potential also far higher than traditional television, newspapers and magazines media.

Data showed that in 2007, China outdoor advertising market grew by 15% to 200 billion yuan, and benefit from the Beijing Olympic Games, the driving effects of 2008 China outdoor advertising market have a growth peak, a 2007 increase by 25% to 245 billion yuan. At present, the domestic outdoor advertising growing by 20% ~ 30%, and with the improvement of China's urban environmental construction and outdoor advertising forms of innovation, its growth will be higher still.

LCD advertising player will dominate outdoor media advertising platform

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	Company News Global News Articles Tel: 020-85652419 Fax: 020-38674918		LCD advertising player will dominate outdoor media advertising platform Addtime:2011-12-06 Editor:- - With the arrival of the digital age, all sorts of new media forms advertising market is emerging, liquid crystal media is a new form of outdoor advertising. Outdoor advertising with its low prices, higher rate and good to the short-term rate of return, more and more get the favour of more users. In addition, "points on the arrival of the era of the development of the media to LCD received a jab" inotropics support ". All the time, most make a way how to improve the advertising machine to the accuracy of the target audience. In recent years, all kinds of new media and the rise of the traditional media attention to and cross-media cooperation, make each media value and price of fission, and advertisers face increased advertising media types of trend, also have a kind of picked the feeling of eye, they often take intensive advertising bombing, use all sorts of media all the spread of three-dimensional, this strategy sometimes can really make the brand, but for some household products it spent money, for the price is likely to be” break a fly on the wheel" results. China's advertising media low grade the degrees, leading to a large number of advertising (70% ~ 80%) in positioning error of the audience consumption of. And in the media because LCD choosing a site is with "small" for the purpose of the audience, so in differentiation can be highly accurate. In the mass marketing to points in the process of the marketing transformation, liquid crystal media can make advertising more effectively to spread through subdivided target audience. We can say, increased consumer active attention is the most important advantage of liquid crystal media. Such as watching TV, listening to the radio every slot is changing; Read newspapers, advertising pages directly over; On the Internet, a pop-up advertisements according to shut down immediately keys. So consumers to advertising attention and memory rate will fall in, thus advertising is wasted. However, liquid crystal media as a high-tech product, its dynamic pictures and vivid colour can attract customer, plus it active concern broadcast time are generally target audience group quite free boring of waiting time, so most of the audience not to it produces psychological resistance, it will actively select view. The data show that, in a installed the LCD media building audience in the crowd, 74.2% in every time waiting for the elevator in often interest in this liquid crystal TV broadcast media the content, which will see every day to 45.9%. The audience who like the LCD TV media advertising is up to 71%, The biggest reason is they think accept this advertising information is no waste of their time, but to boring waiting for time added some active atmosphere. In addition, liquid crystal media broadcast is very flexible, it can form the adjust measures to local conditions of product and marketing activities together. For example, in the bottom of the screen in the form of rolling subtitles the products in the local sales promotion, such can effectively reduce the consumer and the distance between the specific products to its purchase behavior can be finished in a short time. Seeing from the communication environment the advertising media, LCD issue environmental relatively pure, it and office buildings, hotels, supermarket, high-grade residence and other places of the organic integration of the enclosed space produced not only greatly reduces the advertisement of interference, the more can produce half a mandatory viewing characteristics, and other media contact frequency, the audience to contact with every day compared the frequency of liquid crystal media is much higher than other media exposure to the frequency. For advertisers ,the most attractive of liquid crystal is its low cost. Compared with the traditional media, outdoor LCD media because of its effective arrival rate is higher, so one thousand people relatively low cost. Liquid crystal media in public places appear, its new media forms themselves are apt to become a focus. For instance in cities such as Shanghai street the flow of liquid crystal media will appear attracted many curious consumer wait-and-see, many consumers even followed "advertising people", looking at it in video LCD TV advertising information, so that can drive in virtually a group activities, have wide spread effect. In addition, the liquid crystal media is a small range of the spread of the floating population, it s product information is easy to become the focus of public opinion, trigger this crowd, and discusses the common attention to colleagues, between the family or similar between consumption and attention to group, make them on liquid crystal video advertising resonates. Just think, if a office white-collar workers in watched a advertisement, are published after this talk, appreciate or dispute it, the awareness of the types of brands in imperceptible in a promotion, this kind of mouth "" transmission effect believe can also save a lot for advertisers the advertising expenses. The conception and function of network advertising player. Network advertising player adopts standard LCD monitor, LCD TV, through the network and multimedia system control, etc. To realize information display and video ads broadcast of a new generation of intelligent equipment Digitalize, networking, and informationize is the feature of multimedia advertising player, the multimedia advertising player have single version and the network advertisement player, single version of liquid crystal advertising machine, with CF card, SD card, CD, U plate and for storage devices, support hot swaps, replace the content convenient and quick. At the same time the cost is low and the suitable for small department, service, catering enterprises. Network advertising player uses intelligent management to realize the remote module management and control in the server, and achieve the complete network protocol and remote management and control function. Be able to realize remote terminal flexible management, multimedia playback quality from bandwidth constraints, channel from the server restrictions; can have any number channel, or even every terminal have independent channels. Both of hundreds of players for centralized and unified management, also can be hierarchical partition distributed management. Outdoor media have broken through the form of single billboard type, there are more new outdoor medias. It can be mainly classified into two categories: plane advertising and media advertisement. Print advertising, although with low cost, it is widely limited, can not give a person natural feeling; while LCD media network advertising player, with its clear images, realistic pictures, and vivid display effect , stand firmly in this industry.. Along with the digital scientific progress and widely used, media integration concept is perfect day by day too, outdoor media has also become a new star of China advertising in the 21 st century, its development in the field of advertising to be bestowed favor on newly potential also far higher than traditional television, newspapers and magazines media. Data showed that in 2007, China outdoor advertising market grew by 15% to 200 billion yuan, and benefit from the Beijing Olympic Games, the driving effects of 2008 China outdoor advertising market have a growth peak, a 2007 increase by 25% to 245 billion yuan. At present, the domestic outdoor advertising growing by 20% ~ 30%, and with the improvement of China's urban environmental construction and outdoor advertising forms of innovation, its growth will be higher still.