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  • 3D Digital Signage —the Landmark of Ad Industry

    Addtime:2010-08-11 Editor:Sue

    Market of 3D digital signage

      Technology changes our life. With the development of digital media technology and the Greater popularity of digital signage, the simulation experience of 3D displayer is upgraded constantly, a more advanced displayer system3D digital signage start to be put into practice.

     

    Traditional 3D displayer

    We often need 3D glasses to see 3D films or play 3D games in order to get more striking effects. But for the digital signage market, because of the arbitrariness of the viewers, it is hard to popularize the applying of this kind of special glasses, so after many years of researching of a 3D player without special glasses, another kind of 3D digital signage has appeared. Currently the popular technology of 3D displayer without special glasses includes: Lenticular Lens, Parallax Barrier and Directional Backlight and so on. The common technologies which the new 3D digital signage uses are the technology of Lenticular Lens and Parallax Barrier

     

    MacDonald’s Provision 3D Digital Signage

     

    Provison Interactive has given systematic tests on the lasted 3D digital signage, getting the result that 3D ads has created a sales promotion for 30% to 40% in 90 days. TGIF Hotel in Phoenix has promoted 91% in sales after using the 3D digital signage system, the tested customers show that they are willing to consume in hotels which has 3D ads. In addition, 61% cumstomers who has watched the 3D ads in TGIF hotel will recommend others to watch the ads of TGIF hotel and take part in the test. When making experiments in the store of Fred Myer located in Portland Oregon, the result proves that the sales promotion has gained 43%-47%. When making experiment in Unisys Company in Japan, it also causes strong reaction. Thornton said that the result of the experiment in Japan is even better than that in Portland and Phoenix.

    The experiments listed above prove that the displaying effect of 3D digital signage has good vision; there will be a potential market. So it is possible to develop more and newer applications.

     

    The new tendency toward the digital signage industry leads by the 3D digital signage of system of Sharp Eye

    1 Taking the newly raster technology without special glasses of 3D, so easy to see

    2. Various sizes vary from 19 inch to 65 inch, setting the digital signage according to the specific environment.

    3. Centralized management on network, editing and releasing integratedly, so it is easy to deal with

    4. Specialized 3D video processing software which is convenient to be applied in every industry

    5. Shocking effects, strong third dimension and high attraction.

     

     

     

     
     
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