-The rise “ Content is king”of Dynamic digital signage

“Content is king”means outdoor dynamic advertising board and digital signage network display in the digital screen about shopping, assembly play, work and study information content.

In North America there is about 1.4 million these display equipment. They are a highly directional, control of the media, they mainly use for transmission business marketing information. This article points various chapter dynamic media content of this a few key points, in order to explain the contents of the implementation of the foundation for the dynamic media content and the application and development of more clear and to provide effective method.

The other names of “dynamic digital signage”

The word “Digital signage”is widely used in describe electronic display network, but this article use “ Dynamic signage” is because it more accurately defines the core value proposition for the media, and to better describes the experience of the audience. “Dynamic signage” is the upgrade version of “digital signage”.Dynamic sign is a cover term, it is apply to all business modes in any environment. In advertising planning and budget you can see the other names such as “ Dynamic local media”, “Outdoor dynamic signage”. But these names usually apply to outdoor advertising. “ Indoor TV”use in TV broadcast advertising, is called “ Tradition media”, but now its advertising cost is counted in the network advertising budget.

The other names of “dynamic digital signage”

The current situation of dynamic digital signage

Marketing and communication are the two basic component of business operation, if using dynamic digital signage these two functions can be huge played. Digital signage and effective information communication, management, production, display, feedback measurement methods and channels of information transmission marketing method makes more effective, and the maximum in marketing results. In recently 10 years, digital local media’s development is still prompt under the competitive economic environment.It is not only offer the full new advertising mode to the Merchant, also promote the communication among business, staffs and students.

Although this industy become more and more mature, but its characteristic not change. “Digital signage” reflect the whole digital media supply chain from making, managing, linking to show these series process inherent economic benefit. Star network etc digital signage supplier in the product development keep the stability and optimize of basic performance, and increase the technology creation in this foundation, excavate further function and complete the continuous break through of technology. Fundamentally speaking, digital signage is a highly orientation, can visit the local display device.Central control information release makes the communication more flexible, and 100% make sure can transmit information in a time of a day for the people who are shopping, waiting for the bus ,working and meeting.

Now, there are about 300 these kinds of network, 1.4 million digital signage, and every year grow at the rate of 24%.

Seeing From 2010 years of digital video display survey, 70% American people, there are about About 181 million people in the past month saw the digital video display.

The entire North America due to the dynamic local media spending up to $2 billion a year, but each year are still increasing at the rate of 23%. In the future, 3.5 billion dollars will be used in the production of information and the part is the entire digital signage industry development of the fastest

The industry is not just in expanding the scale, more mature, rich experience, is gradually integration, standardization. Now it has been recognized as the value of marketing communication has high tools.

According to the America PQ media, the advertising cost of outdoor digital signage reach 2.07 billion dollars, estimate rise 14.8%. In addition, the industry development situation of 2011 is still well, local network will rise 16%, digital signage will increase 19%, and the entire outdoor digital signage network estimate will increase nearly 17%.

Special function

“Visualization is a new language” Paco Underhill made a speech in the 2009 digital signage exhibition. “Visualization language develope faster than our oral language, because we deal with the image faster and faster, and it is a language.” This visualization language makes digital signage becomes the successful tool of mechant. He added, "if the information content of digital signage was more perfect, so its value will be more and more high."

McGill university dr.Hugh Philips has described that the human brain particularly sensitive to action. Later he and this paper analyses say that people get sensory information, and subconscious quickly will those with their own operations, needs and interests of automatic information has nothing to do leave.

Dynamic digital signage inherent behavior will attract people pay attention to its play content, and the theme of the content will stimulate people make reaction.

"Recent purchase" is usually used to describe advertising media in close to the future behavior of time relay information ability. Dynamic digital signage always transmit the information to the customer when he is ready to purchase. So his this kind of ability is very strong. The third party poll in the hospital waiting room seen digital signs advertising 54% of the people who get the day to buy related products.

Digital signage exchange part of the continuum. The communication channels such as network, use various posters, TV, etc make the return on investment is made of information and maximize returns.

Keith Kelsen said: “ Outdoor digital signage is part of “digital scenery”, We look at the way the media could be called 'cross media', cross media fusion all the media platform. The information content designs for various platform can become part of digitalize material. When brand seller cooperate with retailer, Dealers series of brand and marketing planning the success of the decisive. Because strategically, dealers to contemplate the whole.

Dynamic local media communication is one of the continuum efficiency tool. Because it is near the edge of customer purchase. This tool can be used as outdoor play network and directly communicate with the audience, and also can use the better way to interact with target audience. In addition, it can also make decisions with customers in the dialogue alone.

The importance is, users can download, browse, the mobile business line dialogue via palmtop and cell phone. It can guide the audience to go to the website to search the other information, registrate or purchase.

This media has the following influence to the brands, retailers:

1.Transfer information need to "go straight to the heart of the matter" grabbed the attention of consumer and stimulate the consumption. General in the best location information can play the product characteristics, value displayed all to stimulate consumer purchases.

2. The advertising media through reduce the cost,the location of the information to make high balance marketing communication. This small range of target audience to transmit information's special function with the increase of radio and television channel has emerged. "Long tail" this word used to describe a few have strong interest on the theme of the influence degree of the audience. This is also a way to catch customer television advertisers. For example, A trained dog activities affect production dog food company have strong interest. So pet food shops and veterinary hospital digital signage will become a "long tail" TV advertising new choice. This kind of dynamic local media reports of "long tail" TV advertising more specific target also reduce the cost of advertising. In addition, the arrangement of the content advertising is simpler and more convenient, and the arrangement of the content and evaluation cycle also greatly reduces, these advantages to get maximize investment capital.

3.Dynamic digital signage also can get along well with the other carriage communication installation, to make brand the relevant asset and information so as to achieve a double benefit reuse. Other equipment used information dynamic digital signage can be used again. This makes information make the cost reduction while increase the rate of return on investment..

The advertising information in the dynamic digital signage has the characteristic of fast working process, low cost. It can be used to test the market, Again in other media after processing, such as cable television. Dynamic signage and other equipment "to stimulate consumer spending to purchase."

The rise “ Content is king”of Dynamic digital signage

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	Company News Global News Articles Tel: 020-85652419 Fax: 020-38674918		The rise “ Content is king”of Dynamic digital signage Addtime:2011-08-26 Editor:- - “Content is king”means outdoor dynamic advertising board and digital signage network display in the digital screen about shopping, assembly play, work and study information content. In North America there is about 1.4 million these display equipment. They are a highly directional, control of the media, they mainly use for transmission business marketing information. This article points various chapter dynamic media content of this a few key points, in order to explain the contents of the implementation of the foundation for the dynamic media content and the application and development of more clear and to provide effective method. The other names of “dynamic digital signage” The word “Digital signage”is widely used in describe electronic display network, but this article use “ Dynamic signage” is because it more accurately defines the core value proposition for the media, and to better describes the experience of the audience. “Dynamic signage” is the upgrade version of “digital signage”.Dynamic sign is a cover term, it is apply to all business modes in any environment. In advertising planning and budget you can see the other names such as “ Dynamic local media”, “Outdoor dynamic signage”. But these names usually apply to outdoor advertising. “ Indoor TV”use in TV broadcast advertising, is called “ Tradition media”, but now its advertising cost is counted in the network advertising budget. The other names of “dynamic digital signage” The word “Digital signage”is widely used in describe electronic display network, but this article use “ Dynamic signage” is because it more accurately defines the core value proposition for the media, and to better describes the experience of the audience. “Dynamic signage” is the upgrade version of “digital signage”.Dynamic sign is a cover term, it is apply to all business modes in any environment. In advertising planning and budget you can see the other names such as “ Dynamic local media”, “Outdoor dynamic signage”. But these names usually apply to outdoor advertising. “ Indoor TV”use in TV broadcast advertising, is called “ Tradition media”, but now its advertising cost is counted in the network advertising budget. The current situation of dynamic digital signage Marketing and communication are the two basic component of business operation, if using dynamic digital signage these two functions can be huge played. Digital signage and effective information communication, management, production, display, feedback measurement methods and channels of information transmission marketing method makes more effective, and the maximum in marketing results. In recently 10 years, digital local media’s development is still prompt under the competitive economic environment.It is not only offer the full new advertising mode to the Merchant, also promote the communication among business, staffs and students. Although this industy become more and more mature, but its characteristic not change. “Digital signage” reflect the whole digital media supply chain from making, managing, linking to show these series process inherent economic benefit. Star network etc digital signage supplier in the product development keep the stability and optimize of basic performance, and increase the technology creation in this foundation, excavate further function and complete the continuous break through of technology. Fundamentally speaking, digital signage is a highly orientation, can visit the local display device.Central control information release makes the communication more flexible, and 100% make sure can transmit information in a time of a day for the people who are shopping, waiting for the bus ,working and meeting. Now, there are about 300 these kinds of network, 1.4 million digital signage, and every year grow at the rate of 24%. Seeing From 2010 years of digital video display survey, 70% American people, there are about About 181 million people in the past month saw the digital video display. The entire North America due to the dynamic local media spending up to $2 billion a year, but each year are still increasing at the rate of 23%. In the future, 3.5 billion dollars will be used in the production of information and the part is the entire digital signage industry development of the fastest The industry is not just in expanding the scale, more mature, rich experience, is gradually integration, standardization. Now it has been recognized as the value of marketing communication has high tools. According to the America PQ media, the advertising cost of outdoor digital signage reach 2.07 billion dollars, estimate rise 14.8%. In addition, the industry development situation of 2011 is still well, local network will rise 16%, digital signage will increase 19%, and the entire outdoor digital signage network estimate will increase nearly 17%. Special function “Visualization is a new language” Paco Underhill made a speech in the 2009 digital signage exhibition. “Visualization language develope faster than our oral language, because we deal with the image faster and faster, and it is a language.” This visualization language makes digital signage becomes the successful tool of mechant. He added, "if the information content of digital signage was more perfect, so its value will be more and more high." McGill university dr.Hugh Philips has described that the human brain particularly sensitive to action. Later he and this paper analyses say that people get sensory information, and subconscious quickly will those with their own operations, needs and interests of automatic information has nothing to do leave. Dynamic digital signage inherent behavior will attract people pay attention to its play content, and the theme of the content will stimulate people make reaction. "Recent purchase" is usually used to describe advertising media in close to the future behavior of time relay information ability. Dynamic digital signage always transmit the information to the customer when he is ready to purchase. So his this kind of ability is very strong. The third party poll in the hospital waiting room seen digital signs advertising 54% of the people who get the day to buy related products. Digital signage exchange part of the continuum. The communication channels such as network, use various posters, TV, etc make the return on investment is made of information and maximize returns. Keith Kelsen said: “ Outdoor digital signage is part of “digital scenery”, We look at the way the media could be called 'cross media', cross media fusion all the media platform. The information content designs for various platform can become part of digitalize material. When brand seller cooperate with retailer, Dealers series of brand and marketing planning the success of the decisive. Because strategically, dealers to contemplate the whole. Dynamic local media communication is one of the continuum efficiency tool. Because it is near the edge of customer purchase. This tool can be used as outdoor play network and directly communicate with the audience, and also can use the better way to interact with target audience. In addition, it can also make decisions with customers in the dialogue alone. The importance is, users can download, browse, the mobile business line dialogue via palmtop and cell phone. It can guide the audience to go to the website to search the other information, registrate or purchase. This media has the following influence to the brands, retailers: 1.Transfer information need to "go straight to the heart of the matter" grabbed the attention of consumer and stimulate the consumption. General in the best location information can play the product characteristics, value displayed all to stimulate consumer purchases. 2. The advertising media through reduce the cost,the location of the information to make high balance marketing communication. This small range of target audience to transmit information's special function with the increase of radio and television channel has emerged. "Long tail" this word used to describe a few have strong interest on the theme of the influence degree of the audience. This is also a way to catch customer television advertisers. For example, A trained dog activities affect production dog food company have strong interest. So pet food shops and veterinary hospital digital signage will become a "long tail" TV advertising new choice. This kind of dynamic local media reports of "long tail" TV advertising more specific target also reduce the cost of advertising. In addition, the arrangement of the content advertising is simpler and more convenient, and the arrangement of the content and evaluation cycle also greatly reduces, these advantages to get maximize investment capital. 3.Dynamic digital signage also can get along well with the other carriage communication installation, to make brand the relevant asset and information so as to achieve a double benefit reuse. Other equipment used information dynamic digital signage can be used again. This makes information make the cost reduction while increase the rate of return on investment.. The advertising information in the dynamic digital signage has the characteristic of fast working process, low cost. It can be used to test the market, Again in other media after processing, such as cable television. Dynamic signage and other equipment "to stimulate consumer spending to purchase."